Seth Godin’s Unleashing the Idea Virus explores the paradigm shift in disseminating ideas in the knowledge economy. Effectively a marketing essay, Godin’s book nevertheless offers some useful insights for fostering effective online writing.
One of the principle tenets of the book is that, in the knowledge economy, the old hacker credo that “information wants to be free” obtains. Towit, Godin’s book is available for free download at:
http://cinvidcommons.com/wp-content/uploads/2012/01/Seth-Godin-Unleashing-the-Ideavirus-ebook.pdf
Rhetoric Redux 